Senior Specialist, Performance Marketing

Senior Specialist, Performance Marketing (Paid Search)

Who We Are

The Digital Stronghold is a modern commerce collective built around four distinctive, high-performance brands: Taylor Stitch, The Tie Bar, Boston Scally, and Pedal Mafia. Each brand stands on its own with a loyal community and a clear sense of purpose—yet together, they define what contemporary menswear looks like across lifestyle, tailoring, and performance apparel.

We are creators, builders, and collaborators who believe in the strength of design-led thinking and thoughtful storytelling across every product we make.

Our Values

• Own the outcome
• Move with purpose
• Speak truth, listen fully
• Learn and share
• Drop the ego
• Build for the long haul

About the Role

The Digital Stronghold is seeking a Senior Specialist, Performance Marketing (Paid Search) to support the execution and optimization of paid search campaigns across our eCommerce platforms.

This role is ideal for a performance marketer with 3–5 years of hands-on experience managing campaigns in Google Ads and Microsoft (Bing) Ads, particularly within fashion or lifestyle brands. You’ll play a key role in driving qualified traffic, improving conversion rates, and maximizing return on ad spend (ROAS) through data-driven strategies.

Experience with YouTube and paid social platforms (such as Meta) is a plus.

What You’ll Do

• Own the execution and optimization of paid search campaigns across Google Ads and Microsoft Ads (Search, Shopping, Performance Max)
• Conduct keyword research, audience targeting, competitive analysis, and search query mining to identify growth opportunities
• Monitor and optimize campaigns to improve KPIs such as CTR, CVR, CPA, and ROAS
• Support paid social campaign execution and collaborate on cross-channel learnings
• Partner with Marketing, eCommerce, and Analytics teams to align campaigns with promotional calendars and business goals
• Contribute to testing strategies, including A/B testing and incrementality testing
• Collaborate with creative teams to develop compelling, on-brand ad copy
• Prepare and present performance reports with actionable insights and recommendations
• Partner with eCommerce and UX teams to improve landing page performance and conversion rates
• Support accurate tracking and attribution, ensuring proper tagging and measurement
• Stay current on industry trends and platform updates

What You Bring

• 3–5 years of experience managing paid advertising campaigns, with a strong focus on Google Ads and Microsoft (Bing) Ads
• Experience with Search, Shopping, and Performance Max campaigns
• Familiarity with Meta (Facebook/Instagram), TikTok, and/or YouTube advertising (preferred)
• Strong analytical skills and experience with tools like Google Analytics (GA4)
• Experience in eCommerce or digital marketing environments
• High attention to detail in campaign setup, tracking, and reporting
• Strong communication and collaboration skills
• Familiarity with A/B testing and conversion rate optimization principles
• Bachelor’s degree in marketing, business, analytics, or a related field (or equivalent experience)
• A proactive, curious mindset with a desire to learn and grow

Why Join Us?

You’ll be part of a dynamic, performance-driven team working across a portfolio of innovative brands. This is an opportunity to make a measurable impact, collaborate cross-functionally, and grow your expertise in a fast-paced digital environment.

Additional Information: This is a fully remote position; candidates must be based in the United States and authorized to work in the U.S. without sponsorship.