Customer Business Manager, Kroger
Position Title: Customer Business Manager, Kroger
Department: National Accounts
Location: Remote
Supervisory Responsibilities: Yes
Reports to: Head of Sales
Worker Category: Full-Time
FLSA Classification: Exempt
Bonus Eligibility: Annual EBITDA Bonus Plan
Position Summary: This role will lead sales efforts for Brew Dr., specifically focused on Kroger and regional customers. The Customer Business Manager, Kroger’s primary responsibility will be to increase Brew Dr.'s volume, revenue, and category share by planning, selling, and executing the sales and marketing programs for critical national and regional chain accounts to achieve company revenue, profit, and distribution objectives.
Job Responsibilities:
Develop and execute an annual business plan for Kroger and other assigned chain accounts, as assigned by Sales Leadership.
Work with broker and merchandising partners to sell new and expanded Brew Dr. Kombucha items to assigned chain accounts.
Develop and implement customer-specific marketing and promotional programs for assigned chain accounts.
Execute against national priorities and leverage national promotions into customized customer programs to deliver sales and distribution plans.
Act as the primary business contact and partner between Brew Dr. Kombucha and Kroger.
Provide account intelligence and recommendations for effective planning and programming
Manage all budgetary needs for your assigned chain accounts.
Identify opportunities to grow volume and increase share with assigned chain accounts.
Work with a cross-functional team to deliver programs and business objectives.
Manage annual and quarterly demand forecast for assigned natural customers.
Manage annual trade budget for assigned natural customers
Qualifications & Experience:
Minimum 5-10 years of sales experience in the beverage or CPG industry, ideally with experience in the natural/organic/emerging brand space. Prior experience calling directly on Kroger is required.
Previous experience managing other national chain accounts as the primary sales contact is a plus. Prior experience working with Acosta and other Broker partners is strongly preferred.
Proven track record in meeting and exceeding sales objectives
Strong working knowledge of syndicated data, including Circana, SPINS, & Nielsen. Experience working with customers on category management and making category recommendations.
Possess deep experience with omni-channel problem-solving skills and working with a cross-functional team.
Highly developed presentation and influence skills, including driving influence at multiple levels.
Ability to travel as needed
Other Duties:
Please note this job description may not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, obligations, and activities may change at any time, with or without notice.
Commitment to our BCorp Values:
This position involves integrating sustainable practices and supporting initiatives that align with our B Corporation certification, ensuring we meet our commitment to social and environmental responsibility through every aspect of our work.
Statement of Diversity, Equity, Inclusion & Belonging:
Brew Dr. Kombucha is committed to maintaining a workplace where everyone feels respected, accepted, and valued. We strive to create an inclusive workplace that embraces different cultures, backgrounds, and perspectives. We will continuously review our company policies and hiring practices to foster a fair and equitable work culture.
Brew Dr. Benefits:
Comprehensive Medical and Dental Plans
FSA, Dependent Care, Transit Plans
Long-Term Disability Insurance
401(k) with 100% Vested Employer Match
Educational and Wellness Reimbursements
Employer-paid Short-Term Disability and Life/AD&D Insurance
Company Holidays and Floating Holidays
Paid Day off in your Birthday Month
Local Love Paid Volunteer Program
Charitable Donation Matching
Paid Parental Leave