Growth Senior Content Strategist

About the Role

We are seeking a Content Strategist to join our Brand, Creative, and Content team at Hinge Health. In this role, you will support strategy for writing clear, engaging, and effective copy for our core enrollment channels. You will focus on executing high-volume email and direct mail campaigns, as well as tailoring messaging for our ecosystem partners. You will report to the Creative Director, Growth, and work closely with senior strategists and designers. This position is crucial in helping us execute our deployment roadmap, ensuring that every piece of communication—from a subject line, SMS text, to a mailer—is error-free, on-brand, and optimized for results. What You’ll Accomplish

• Write for Core Channels: Draft and edit copy for email campaigns, direct mailers, and landing pages that drive member enrollment and engagement. Execute Partner Messaging: Adapt existing messaging frameworks for partner-specific communications, ensuring clarity and alignment with both Hinge Health and partner brand standards.
• Support Creative Operations: Manage high-volume copy requests and updates, ensuring accuracy and consistency across multiple client deployments and templates. Collaborate on Optimization: Work with the team to implement copy learnings from experiments, refining subject lines, headlines, and CTAs to improve performance.
• Contribute to a world-class brand: Increase member awareness, build a world-class brand, and elevate the user experience.

Basic Qualifications

• 2+ years of copywriting or content marketing experience.
• Experience writing for email marketing or direct response channels.
• Bachelor’s degree or equivalent work experience.

Preferred Qualifications

• Experience with B2B2C or healthcare communications.
• Familiarity with A/B testing and using data to inform writing.
• Strong proofreading and editing skills with impeccable attention to detail.
• Ability to adapt to different brand voices and style guides.

About Hinge Health Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California. Learn more at http://www.hingehealth.com What You'll Love About Us Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. Modern life stipends: Manage your own learning and development. Culture and Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [email protected]. Apply tot his job Apply To this Job