VP, Marketing - QVC

About the position Role Summary/Purpose: The Vice President, QVC Marketing Leader will lead the marketing organization for the QVC credit portfolio (QVC + HSN). The incumbent will develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the General Manager and partner organizations to drive incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports. Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Responsibilities

• Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop team of client marketing professionals.
• Establish and develop key relationships at senior levels of partner organization.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics.
• Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment.
• Ensure digital assets are in place and optimized.
• Push for cutting edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan.
• Lead the portfolio reviews as a part of the Synchrony Financial planning cycle.
• Lead the launch of marketing related activities to support a new credit program.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 14 years of marketing experience in the credit card or financial services industries.
• A minimum of 10 years of marketing experience to include:
• 5 years of managerial responsibility for both organizations and other professionals
• 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
• 2 years of experience with digital channels - online and mobile
• Ability to travel as needed; ~ 20%
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
• Legal authorization to work in the U.S. is required.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice-to-haves

• Advanced degree (MS, MBA).
• Marketing experience in the credit card or financial services industries.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Consumer finance experience and related industry experience.
• Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
• Direct marketing experience with both acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management skills.
• Experience managing customer loyalty programs

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