Consumer Insights Manager

WHO WE’RE LOOKING FOR 

We are seeking a strategic and analytically driven Consumer Insights Manager to help understand the needs, behaviors & perceptions that drive consumers. This role is responsible for turning insights into action, supporting cross-functional initiatives like consumer segmentation, brand positioning, messaging strategy, package development, innovation formulation, and more. The ideal candidate has a strong market research & tactical operations background, with experience designing & executing both quantitative & qualitative methodologies that effectively address complex business challenges, synthesizing insights from research results & supporting data sources into cohesive narratives, and influencing key decisions across the organization.

RESPONSIBILITIES/WHAT YOULL DO  

• Consumer & Brand Research
• • Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
  • Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
  • Manage relationships with external research vendors and agencies
  • Monitor emerging consumer trends, cultural shifts, and competitive activity
• Insights & Analysis
• • Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
  • Identify patterns, opportunities, and growth drivers across consumer segments
  • Translate research findings into clear insights and strategic recommendations
• Business Strategy & Decision Support
• • Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
  • Support product development, brand positioning, and go-to-market strategies with data-driven insights
  • Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
• Communication & Storytelling
• • Create compelling presentations that communicate insights in a clear and actionable way
  • Present research findings to leadership and cross-functional stakeholders
  • Act as the voice of the consumer within the organization
• Insights Operations
• • Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
  • Evaluate and implement new research methodologies and tools
  • Ensure the integrity, accuracy, and ethical use of consumer data
  • Maintain an organized research repository for efficient sharing across the organization

REQUIREMENTS/ WHAT YOU’LL BRING 

• • 5–8+ years of experience in consumer insights, market research, analytics, or related roles
  • Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
  • Proven track record translating research into business strategy, ideally both on the vendor & brand side
  • Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
  • Master’s degree or advanced research training is a plus

NICE TO HAVE

• • Strong knowledge of quantitative and qualitative research methodologies
  • Ability to analyze large data sets and synthesize insights from multiple sources
  • Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
  • Strong storytelling and presentation skills
  • Excellent project management and cross-functional collaboration skills
  • Deep curiosity about consumer behavior
  • Strategic thinker with strong business acumen
  • Comfortable working in fast-moving, ambiguous environments
  • Ability to balance data rigor with practical decision making

WHAT SUCCESS LOOKS LIKE

• Insights that directly influence product innovation, marketing strategy, and growth initiatives
• Clear understanding of consumer segments, motivations, and purchase drivers
• Efficient & cost-effective research programs addressing complex business questions
• Strong adoption of consumer insights & familiarity in decision-making across the organization

LOCATION

● Remote (US or Canada)

● Travel approximately 10%

COMPENSATION

This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.