Go-To-Market Manager – Consumer Electronics

This is a newly created role where focus is to build and execute Baltic market strategies for products like smart home devices, cameras, and home networking solutions (TP-Link & Tapo) and work directly with major retail partners to bring them to market.

If you enjoy combining strategy, retail partnerships, and execution, this role gives you the chance to build something from the ground up.

What you'll be doing

Go-To-Market Strategy

- Develop and execute GTM strategies for TP-Link & Tapo consumer products across the Baltics

- Analyse market trends, customer behaviour, and competitor landscape

- Define product positioning, pricing, and launch plans

- Identify opportunities to grow product awareness and develop new categories

Retail & Partner Development

- Work closely with key retail and distribution partners

- Present product strategies and launch plans

- Negotiate product listings, pricing, and shelf positioning

- Build strong, long-term relationships with partners

Execution & Performance

- Coordinate product launches with internal teams (sales, marketing, product)

- Monitor product performance and lifecycle

- Adjust strategy based on market feedback and results

- Support execution of agreed GTM initiatives across the region

What we're looking for

Must-have

- At least 3 years of experience developing and executing Go-To-Market strategies within the consumer electronics industry

- Experience working with retail partners or distributors

- Strong understanding of market analysis, pricing, and product positioning

- Ability to present ideas and influence stakeholders

- Fluency in English and one of the Baltic region languages (Latvian, Estonian, or Lithuanian)

- Valid Category B driving licence

Nice to have

- Experience in consumer electronics or technology products

- Background working with brands like Xiaomi, Samsung, or similar

- Experience in negotiations and account management

- Understanding of the Baltic retail market

Personal qualities

- Self-driven and curious

- Hands-on and proactive

- Comfortable working independently

- Strong communication and relationship-building skills

- Open to travel across the Baltics

How you'll work

- Remote-first role based in one of the Baltic countries

- Work with a regional team across the Baltics and Poland.

- Flexible and informal communication style

- Standard working hours with flexibility

The Offer

- Base compensation from EUR 4,000 gross/month - Car allowance: EUR 750 gross/month - Health insurance

Performance bonuses: -Semi-annual bonus up to ~1.5x monthly salary - Annual bonus up to ~2.5x monthly salary

Hiring process

1. Screening call with Tech Recruitment

2. Interview with Hiring Manager

3. Practical assignment

4. Job Offer