Freelance Senior Analyst - Brazil

We Are Social is looking for a Senior Analyst, who is a data storyteller who is responsible for bridging the gap between raw data and creative narrative. You don't just find facts; you identify the "why" behind cultural shifts. You leverage analytics to inform campaign strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.

WE ARE

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
• From carbon offsets to community kitchens, we’re passionate about making a difference
• Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
• Demonstrate a clear understanding between an observation or fact and an insight
• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
• Build structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendations
• Stay up-to-date on social media trends, algorithms, and best practices
• Identify emerging trends from diverse creative angles and speak fluently about broad social shifts in real-time
• Speak about broad social media and cultural trends in an off-the-cuff conversation
• Actively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellence
• Interpret complex data sets to inform business decisions
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
• Act as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communication
• Collaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunities
• Create detailed reports and visualizations that communicate key findings to stakeholders
• Consistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reports
• Proactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testing

Requirements

• 4+ years of experience in social media analytics or a similar role
• Bachelor's degree in Marketing, Communications, Statistics, or a related field
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
• Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
• A strong command of data analytics and content performance metrics
• Fluent in English and Portuguese
• Effective communication and collaboration skills

Benefits

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s do cool stuff together. Apply now!

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf