Senior Graphic Designer, Paid Media, DTC

At FRONT ROW, we partner with leading brands to accelerate their ecommerce growth. Leveraging our capabilities and proprietary technology, we design, market, distribute, and scale brands globally. We cultivate deep expertise across every discipline, sharing knowledge and data to drive efficiency and performance. Our mission: to expand each brand's market share and heart share — because every transaction has the potential to be transformational. About the team this role lives within: Based in NYC & San Diego, our brand, strategy, content creation, and digital marketing agency specializes in the beauty, health, and wellness industries. We deliver 360° marketing solutions, from social and influencer marketing to paid media, email, creative development, and web design, all with a unified, data-driven approach. With over $17M in revenue and a team of 80+, our clients include Tatcha, Medik8, Jergens, Raw Sugar, SkinMedica, Rimmel, Dr. Dennis Gross, and many more. Within this ecosystem, the Paid Ad Creative team operates at high speed and high volume; producing performance-driven assets that directly impact revenue growth. Position Overview: We are seeking a Senior Graphic Designer, Paid Media to lead creative execution and direction across our paid advertising initiatives. This role is both strategic and hands-on; responsible for setting the creative bar, driving performance-led design decisions, and leading day-to-day output across paid channels. This is not a generalist design role. You will own paid media creative across Meta, TikTok, Google, YouTube, and emerging platforms; ensuring all assets are performance-first, scalable, and optimized for growth. You thrive in a fast-paced environment, move quickly, think strategically, and understand how to translate performance data into creative direction. You are comfortable leading creative conversations with media buyers while also executing high-quality work yourself. Responsibilities:

• Lead the creative direction for paid media campaigns across all key platforms.
• Design high-converting static and motion assets while setting quality standards for the team.
• Translate performance data into clear creative testing roadmaps and iteration strategies.
• Ensure all creative is platform-native, conversion-focused, and optimized for scale.
• Build and oversee scalable Figma systems and templates to support efficient production.
• Directly manage and mentor a Paid Ad Graphic Designer and provide clear feedback, creative guidance, and performance-based direction.
• Oversee workload distribution, timelines, and output quality; fostering a fast, collaborative, performance-driven team culture.
• Lead motion design execution using Adobe After Effects for high-impact paid video ads.
• Integrate AI tools into the creative process to increase speed, variation, and production efficiency.
• Continuously refine workflows to improve turnaround time and creative output volume.

Requirements

• 6+ years of professional design experience, with deep expertise in paid media creative.
• Proven experience leading creative for performance marketing campaigns.
• Prior experience managing or mentoring designers.
• Advanced proficiency in Figma (mandatory) with experience building scalable design systems.
• Strong expertise in After Effects and performance-driven motion design.
• Demonstrated ability to use AI tools to accelerate and enhance creative production.
• Strong understanding of direct-response design principles and paid media testing frameworks.
• Ability to operate both strategically and tactically in a high-output environment.
• Excellent communication skills and a collaborative leadership style.

Benefits

• Competitive PTO
• High-quality health, visual and dental care
• Class Pass memberships
• Client product discounts
• Bike membership
• Social events

Salary: $95,000-$125,000 Apply tot his job Apply To this Job