[Remote] Fitness Business Consultant

Note: The job is a remote job and is open to candidates in USA. Gold's Gym is a leading fitness franchise, seeking a Fitness Business Consultant to support their Master Franchise and Direct Franchise partners across Latin America and the U.S. This role involves providing operational guidance, financial coaching, and training to ensure alignment with global standards while fostering strong relationships with franchisees.

Responsibilities

• Serve as the primary operational liaison for Master Franchise and Direct Franchise owners, offering consultative support on day-to-day operations, financial performance, leadership development, and member experience
• Build strong, collaborative relationships across culturally and linguistically diverse markets, ensuring business strategies align with Gold’s Gym standards while adapting to local market needs
• Conduct regular check-ins and annual in-person site visits with each franchise location in the assigned LATAM and U.S. territories
• Provide guidance and resources to drive operational excellence and regional growth
• Leverage KPI benchmarks, and digital platforms to monitor and support franchise performance
• Develop and deliver in-person and virtual training sessions in Spanish and English for franchisees and their teams, focusing on operational efficiency, member experience, and profitability
• Facilitate webinars, learning sessions, and peer collaboration forums to promote continuous learning and knowledge sharing in the LATAM and assigned U.S. market
• Lead onboarding programs for new franchisees and gym leaders, providing a strong foundation in Gold’s Gym systems, standards, and growth strategies
• Champion the rollout of corporate initiatives, tools, and new programs, ensuring cultural adaptation and consistent adoption across locations
• Perform standardized gym evaluations, operational audits, and brand assessments
• Ensure all LATAM and U.S. based locations remain compliant with system standards, brand guidelines, and operational policies
• Review and interpret financial reports (P&Ls, balance sheets, KPIs) to identify trends and coach franchisees on strategies for profitability and operational improvement
• Assist with strategic planning, forecasting, and staff planning tailored to the LATAM & U.S. based regions
• Conduct annual market reviews and monitor competitive activity in each territory
• Share benchmarking data, performance insights, and market intelligence with both franchisees and internal teams
• Collaborate cross-functionally with marketing, technology, and development teams to align LATAM & U.S. field strategies with broader corporate objectives

Skills

• Fluency in English and Spanish is required
• 3 to 5 years of experience in franchise operations, business consulting, or multi-unit fitness/hospitality management
• Proven ability to lead both in-person and virtual training programs in multiple languages
• Strong knowledge of fitness industry operations, financial drivers, and customer experience best practices
• Exceptional communication, facilitation, and coaching skills, with a high degree of cultural intelligence
• Willingness and ability to travel up to 50% or more across Latin America & U.S. based locations, including overnight travel and weekends when necessary
• Bachelor's degree in Business Administration, Management, Exercise Science, or a related field preferred
• Portuguese is a plus
• Basic knowledge of gym technology platforms is a plus
• Passion for fitness, health, and wellness
• Experience supporting international franchise or multi-unit business models, particularly in Latin America & the U.S
• Strong presence and confidence when leading groups and delivering training in culturally diverse environments
• High level of business acumen, adaptability, and emotional intelligence
• Familiarity with Gold's Gym tools, systems, or service providers

Company Overview

• Gold’s Gym International, is the most recognized fitness chain, as well as the leading franchisor of gyms, in the world. It was founded in 1965, and is headquartered in Dallas, Texas, USA, with a workforce of 5001-10000 employees. Its website is http://www.goldsgym.com/.

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