Social Media Manager – Multi-Brand | Instagram, TikTok, X, Facebook | Philippines Preferred

ABOUT THIS ROLE We are a multi-brand U.S.-based operation looking for a reliable, detail-oriented Social Media Manager for a long-term contract. You will manage accounts across five brands simultaneously, each with its own voice, audience, and goals. This is NOT a post-and-ghost role. We expect daily engagement, consistent communication, and a real commitment to growing each account. All original content is provided by the client in Canva. Your job is to reformat, schedule, engage, and report — every single day. THE BRANDS YOU WILL MANAGE Strategy & Consulting, LLC — Business consulting (lead generation) Behavioral Health — Telehealth / mental health (patient awareness) Psalm 78 Store — Faith-based e-commerce (product sales) Protect Wyoming Kids DUI Act — Public advocacy (awareness & legislative support) Pageant & personal brand (community growth) WHAT YOU WILL DO CONTENT REFORMATTING Resize and reformat Canva designs for Instagram (Feed, Stories, Reels, Carousel), TikTok, X, Facebook, and LinkedIn Maintain brand colors, fonts, logos, and message hierarchy on every asset Name files correctly using the provided convention Upload finalized assets to the scheduling tool SCHEDULING & PUBLISHING Load formatted content into the scheduling platform (Later, Buffer, or Meta Business Suite) Write or adapt captions per platform — keeping the client's core message intact Apply correct hashtag strategy per brand and platform Submit a weekly queue summary to the client for approval Monitor and lock the schedule through the week DAILY ENGAGEMENT — NON-NEGOTIABLE You must log into every active brand account daily and engage for a minimum of 15 minutes per brand. This is required, every working day, no exceptions. Daily engagement includes: Replying to all comments on brand posts within 24 hours Responding to Direct Messages (flagging anything uncertain to the client) Leaving 5-10 thoughtful, on-brand comments on similar accounts and community pages Interacting with Stories from relevant followed accounts Identifying and logging potential partnership accounts for client approval ANALYTICS & REPORTING Pull weekly metrics for all brands: follower growth, reach, impressions, engagement rate, saves, and link clicks Submit a formatted weekly report every Monday by 9 AM Mountain Time (MT) Note top and lowest performing posts with brief analysis Recommend adjustments based on data REALISTIC DAILY TIME COMMITMENT Content reformatting in Canva: 45-60 min (heavier Mon/Tue) Asset upload and scheduling: 20-30 min Daily engagement across all 5 brands: 75-90 min (every day) Caption writing and hashtag research: 20-30 min DM and comment monitoring: 10-15 min Weekly report prep (spread across week): ~10 min/day TOTAL AVERAGE: 3 to 4 hours per day, 5 days per week (approx. 15-20 hours/week) COMPENSATION Hourly Rate: $5.00 - $8.00 USD based on experience and portfolio quality Entry level (1-2 yrs multi-account SMM): $5.00/hr Mid-level (2-4 yrs, proven results): $6.00-$7.00/hr Expert (4+ yrs, multi-brand, strategy-driven): $7.00-$8.00/hr This is steady, long-term work. Reliable performers will receive a rate review at 90 days. REQUIREMENTS Must-Haves: Minimum 2 years managing social media for clients — multi-brand experience strongly preferred Proficient in Canva (resizing and reformatting without redesigning) Experience with a scheduling tool (Later, Buffer, Hootsuite, Meta Business Suite, or equivalent) Strong written English — you will write captions and comments representing U.S.-based brands Reliable internet and a consistent daily schedule Comfortable managing Instagram, TikTok, X, and Facebook simultaneously Organized and self-directed — you will work from a detailed written SOP Available to start immediately Strong Advantages: Experience in healthcare or mental health social media Experience with advocacy or faith-based brands Familiarity with U.S. audiences and American cultural context Upwork Job Success Score of 90%+ Do NOT apply if: You cannot commit to the daily 15-minute engagement requirement per brand You need daily direction and cannot work from a written SOP You cannot provide a portfolio showing real accounts you have managed with results You are not available to start within 3-5 business days PORTFOLIO REQUIRED — APPLICATIONS WITHOUT EXAMPLES WILL NOT BE REVIEWED In your proposal, include: ACCOUNT EXAMPLES — 2 to 3 real accounts you have managed Provide handle/username for each Describe: What was the goal? What did you do? What grew? If confidential, provide analytics screenshots instead BEFORE & AFTER GROWTH RESULTS At least one example showing follower, engagement, or reach improvement over time CANVA REFORMATTING SAMPLE Show the same design in two sizes for two different platforms A SAMPLE WEEKLY REPORT OR ANALYTICS SCREENSHOT Show us how you track and report results ANSWER THESE THREE QUESTIONS IN YOUR COVER LETTER How many brand accounts are you currently managing and on which platforms? Walk me through exactly how you find and engage with similar accounts to grow organic reach. What scheduling tool do you use and why? HOW TO APPLY To confirm you read this posting in full, begin your cover letter with the phrase: "I'm ready to grow your brands from Day 1." Proposals that do not include this phrase will be automatically declined. Then include your portfolio samples, answers to the three questions, and your availability (hours per day, days per week, and your time zone). A NOTE FROM THE CLIENT I run several businesses and need someone I can trust to show up every day, do the work well, and communicate clearly. I provide all original content and a detailed operations manual — you will never be guessing. What I need is consistency, quality, and care. If you grow with me, your rate grows with you. Apply tot his job Apply To this Job