Manager, eCommerce
About the position As the Ecommerce Manager, you will serve as a key architect of our digital growth, overseeing the performance of the company’s entire digital sales ecosystem. This role manages a diverse portfolio that includes our direct-to-consumer (D2C) site, mobile applications (iOS and Android), third-party marketplaces, and social commerce channels. Crucially, you will approach our digital ecosystem with a product mindset, treating our sites and apps not just as sales channels, but as evolving products that require continuous iteration, feature development, and user-centric innovation. You will act as the bridge between digital and physical retail, ensuring our omnichannel growth strategy creates a synergistic platform where all channels reinforce one another.
Responsibilities
- Digital Sales Channel Performance: Run the day-to-day and manage the growth for all digital sales channels, including D2C, Marketplaces, and Social selling platforms (e.g., TikTok Shop, IG Checkout).
- Product-Led Ecommerce Strategy: Manage the ecommerce ecosystem as a product. Develop, own, and execute the product roadmap for Web and App, prioritizing features and improvements based on customer value, business impact, and data.
- Marketplace Management: Manage and optimize presence on third-party marketplaces (e.g., Amazon, Walmart), ensuring brand consistency, inventory alignment, and sales growth.
- Omnichannel Growth: Drive the strategy for a unified commerce experience, ensuring that digital efforts (D2C, App, Marketplace) seamlessly integrate with and support physical retail goals.
- Conversion Rate Optimization (CRO): Lead CRO initiatives across web and app platforms, utilizing A/B testing and user research to continuously optimize the customer journey and increase revenue per user.
- Cross-Functional Collaboration: Act as a highly collaborative hub, interfacing daily with Marketing, Merchandising, Channel Marketing, Operations, and Sales teams to align inventory, promotions, and brand messaging across the board.
- Analytics & Reporting: Utilize Google Analytics 4 (GA4) and other reporting/analytics software to gather deep insights, track KPIs, and make data-driven decisions that improve product performance
- Cost & Budget Management: Oversee operational budgets and the Digital P&L. Manage costs technology vendors, platform fees, and logistics to ensure profitability.
- Other duties as assigned.
Requirements
- Minimum of 6 years of experience in large-scale D2C ecommerce and omnichannel platform management.
- Demonstrated ability to manage ecommerce platforms using product management methodologies (roadmapping, backlog management, agile iteration).
- Proven track record of managing and growing sales on third-party marketplaces is a must.
- Demonstrated experience managing costs, budgets, and digital channel profitability.
- Must have an analytical mind with expert-level proficiency in GA4.
- Strong command of CRO principles and experience running experiments to drive performance.
- Excellent interpersonal skills with the ability to work effectively across Merchandising, Ops, Sales, and Marketing departments.
- Proven track record in a large Shopify Plus ecosystem.
- Ability to work in the Downtown LA office with a hybrid in-office schedule 1-2 times per week.
Nice-to-haves
- 8 years of experience in large-scale D2C ecommerce and omnichannel platform management.
- Experience with social commerce trends and tools.
- Familiarity with agile development methodologies (Scrum/Kanban).
- Strong project management skills to handle multiple channel strategies simultaneously.
Benefits
- Medical, Dental and Vision Coverage
- FSA options for Medical, Dependent Care & Commuter Benefits
- Paid Time off, Paid Sick Time, and Paid Holidays
- 401(k) with generous match program
- Free Life Insurance and AD&D
- Long Term Disability Insurance
- Employee Discount
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