Senior Paid Media Analyst

About the position From a Strategy and Creation perspective, you will: Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta). Support the PMM/PMPD in the development of the paid media strategy Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s) Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. Ad creation: Create compelling ads for clients considering tone and brand Analyse and use conversion tracking data to further optimise and develop campaigns Prepare analysis for client monthly and quarterly review meetings From an Optimisation and Development perspective, you will: Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience / placement targeting, and Budget Health Checks are being carried out A/B Testing: Test ad copy/ formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates Ensure day-to-day operations are aligned with campaign strategies and commercial goals Ensure work is prioritised and implemented based on agreed deadlines From a Client Interaction perspective, you will: Contribute to client weekly calls including updating WIP's/Roadmaps or client logs Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing Respond to client requests/emails when applicable to your deliverables and priorities From a Training & Mentoring perspective, you will: Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments

Responsibilities

• Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta)
• Support the PMM/PMPD in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns
• Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends.
• Ad creation: Create compelling ads for clients considering tone and brand
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Prepare analysis for client monthly and quarterly review meetings
• Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience / placement targeting, and Budget Health Checks are being carried out
• A/B Testing: Test ad copy/ formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates
• Ensure day-to-day operations are aligned with campaign strategies and commercial goals
• Ensure work is prioritised and implemented based on agreed deadlines
• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing
• Respond to client requests/emails when applicable to your deliverables and priorities
• Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis
• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments

Requirements

• Hands on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels.
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency or client-side)
• Self-motivated, results-driven, and analytical individual
• Strong organisation and excellent copywriting skills
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• A confident and clear communicator, both in person and via other mediums, able to quickly build excellent working relationships with internal and external stakeholders
• Creative and strategic thinking to identify opportunities and challenge the status quo

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