Strategist - Copywriter job at Herman-Scheer in US National

Title: Strategist - Copywriter Location: Remote US Type: Other Workplace: Fully remote Job Description: Herman-Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions. As a Strategist-Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.

Requirements

You might be the one if: You have 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories. You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long-form narrative without losing the thread. You can translate complexity into simplicity, and simplicity into something emotionally resonant. You possess a strong curiosity and ask the hard questions. You thrive in a fast-paced, entrepreneurial environment and can work autonomously. You like figuring out how systems and processes can work better. You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work. You’re invested in and well-versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process. You’re energized by diverse perspectives, ideas, and experiences. You’re excited by the future of writing including AI tools and want to explore how they can support the craft.

Responsibilities

Create verbal identity systems, including taglines, manifestos, and descriptive language. Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives. Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs. Develop tone of voice guidelines that define how a brand speaks across contexts. Lead brand and product naming explorations that deliver on the brand strategy. Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications. Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives. Experiment with AI and emerging tools to expand what’s possible in copy development and testing. Conduct cultural and competitive scans to uncover how language shapes relevance. Contribute to client workshops and presentations, helping brands articulate their voice and story. Help build the foundation for a growing Verbal Identity practice at Herman-Scheer. Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team. Benefits 100% medical, vision, and dental coverage 15 days of PTO and 6 sick days Employer-Sponsored Life Insurance coverage Employer-Sponsored Short Term Disability Insurance Employer-Sponsored Employee Assistance Program (EAP) $50/month Health & Wellness stipend + $50/month Work From Home stipend $600/year Learning & Development stipend $250 initial WFH set-up benefit HS Winter Break (week between Christmas and New Years) Apple computer and gear Work alongside great people, doing great work for great clients Apply tot his job Apply To this Job