Marketing Manager - Senior Marketing Manager - Portfolio, Thesis, Optimism, and Sentinel job at BMG in NJ, CT, PA

Title: Marketing Manager/Senior Marketing Manager - Portfolio, Thesis, Optimism, and Sentinel Location: NJ, CT, & PA Work Type: Hybrid Job Description: The Portfolio, Sentinel, Optimism, and Thesis imprints at Penguin Random House are seeking a dynamic and creative Marketing Manager or Senior Marketing Manager. This role is ideal for a digitally savvy marketer with a passion for nonfiction storytelling, audience building, and innovative content creation. This position reports directly to the Director of Marketing and is a key member of our collaborative and driven team. The Marketing Manager/Senior Marketing Manager will lead 7-10 author-facing marketing campaigns per year across a range of high-profile nonfiction titles. These campaigns require close collaboration with authors and agents, as well as with internal stakeholders across publicity, editorial and sales. The ideal candidate will have excellent communication skills, experience managing significant social platforms and communities, and the strategic insight to bring impactful campaigns to life. Our authors are internationally recognized economists, professors, CEOs, journalists, and movement builders. We are looking for someone who shares our mission of amplifying powerful ideas and helping our authors grow their platforms and connect with readers across channels. Specific responsibilities include: Lead 7 to 10 full-scale marketing campaigns annually, serving as the primary point of contact for authors and agents through the entire campaign cycle. Cultivate strong author and agent relationships through proactive communication, clear strategic direction, and comprehensive performance reporting. Develop and execute platform-specific social media strategies across Instagram, YouTube, TikTok, LinkedIn, X, and Facebook to drive audience growth, engagement, and sales. Identify and define target audiences through market research and competitive analysis, translating insights into multi-channel strategies spanning digital advertising, influencer partnerships, pre-order promotion, and more. Conceptualize, write, and oversee the production of digital marketing assets, including social and newsletter graphics, landing pages, and bonus content, managing timelines and cross-functional approvals to ensure on-time delivery. Manage and optimize digital advertising campaigns, monitor performance metrics and adjust strategy to maximize ROI. Collaborate with the broader marketing team to develop and execute imprint-level brand marketing initiatives, including generating ideas for imprint-owned social channels and leading creative campaigns to increase brand awareness and audience growth. Please apply if you meet the following qualifications: A minimum of 4 years of marketing experience; book publishing experience strongly preferred Genuine interest in nonfiction publishing, especially in business, politics, current events, history and psychology categories Excellent written and verbal communication skills Collaborative spirit and desire to learn and grow in the position Very strong organizational skills and attention to detail Ability to multitask, prioritize projects, manage time effectively, and keep projects moving independently Ability to think strategically and creatively about each unique project Interest in exploring new trends, audiences, platforms, and tools, and testing new tactics for reaching readers Experience running digital ads The salary for the Marketing Manager is $73,500. The salary for the Senior Marketing Manager is $80,000. All positions are currently eligible for an annual profit award or bonus, subject to company results. This is a hybrid position with in-office responsibilities. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). Apply tot his job Apply To this Job