Senior Director of Product Management, Growth & LTV

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work.This role requires travel approximately 4 times per year total, including these gatherings and additional team collaboration sessions.We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere. What the Role Is Babylist is looking for a highly experienced Senior Director of Product Management to lead a set of product teams oriented around business growth & LTV programs. These teams are responsible for user experiences and technology platforms utilized by partner teams in Growth Marketing, CRM, Content, Education, Health, and more. They are also responsible for the growth and success of critical babylist LTV programs such as Babylist Health. This role is highly cross-functional, partnering daily with Marketing and Commercial program leaders to ensure that our user experiences and technology investments support business growth and serve our customers. In addition, you will provide leadership support to the VP of Product helping to shape the Product Management function and broader Consumer Product organization. This role reports to the VP of Consumer Product and will lead a team of 3-4 Product Managers. Who You Are

• Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
• Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution. This means you have held Sr. Director or VP level roles.
• Experience in growth, retention, and/or content marketing – You will speak the language of your partners in marketing and you understand their value to our business.
• Experience nurturing and growing businesses at both 0-1 and 1-scale maturity. You will partner with multiple GMs across our organization to grow important LTV programs built on top of the success of our registry, including our Babylist Health product vertical
• Results-oriented with a people-first leadership style that builds trust and drives outcomes
• You’re data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests.
• You find opportunity in ambiguity; able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate.
• You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas.
• Comfortable operating in a fast-paced, high-change environment

How You Will Make An Impact

• Drive Babylist company strategy forward as a key partner unlocking marketing growth and growing important Babylist programs
• Demonstrate exceptional judgment about tradeoffs between business goals and user experience; leading with conviction about what makes a great customer experience
• Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners.
• Lead your team with intentional focus, making tough decisions that create clarity and drive results
• Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale.
• Shape the product management function as a key people leader within the Consumer team.
• Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US: $252,112 to $302,535 USD Canada: $260,500 to $325,750 CAD Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Important Notices Interview Process & Consent Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription. Interview Integrity During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments. Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration. Official Communication All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page. SMS Consent You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information. Apply tot his job Apply To this Job