[Remote] Paid Social Media Manager (Senior, Meta Focus)

Note: The job is a remote job and is open to candidates in USA. Chartis.io is a Design, Marketing and Technology Consultancy that promotes positive working relationships through collaboration. They are seeking a Senior Paid Social Media Manager to lead paid campaign strategy, execution, and optimization for key clients, focusing on enhancing marketing efficiency and effectiveness through social media.

Responsibilities

• Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns
• Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations
• Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns
• Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant
• Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor
• Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences
• Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year
• Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms
• Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results
• When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance
• Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors
• Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs)
• Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans
• Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews. We primarily use Google Slides with Looker and ad platform-connected Google Sheets data sources
• Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts

Skills

• 8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients
• Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices
• Proven experience working across, or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform
• Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans
• Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner
• Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes
• Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio)
• Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans
• Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output
• Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability
• Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials
• Experience working with Arts & Culture
• Analyzing and using data from mobile measurement platforms (MMP) like AppsFlyer to measure campaign performance
• Experience developing and optimizing app install, engagement, and retention campaigns
• Familiarity with social listening and cultural insights tools
• Experience with creator, influencer, or community programs

Benefits

• An environment that encourages networking and collaboration across clients and other functions of the businesses
• Active engagement with expert internal team members to improve skill sets and career development

Company Overview

• At Chartis.io, we understand the world doesn't need another marketing agency. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://chartis.io/.

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