VP, CRM & Marketing Technology

About the position At McGraw Hill, we are dedicated to delivering digital learning experiences that transform education for learners and educators. Our focus is on creating seamless, impactful products that truly benefit our users while supporting growth and collaboration across teams. We foster a culture that values innovation, teamwork, and a balance between career growth and personal well-being. How can you make an impact? The VP, CRM & Marketing Technology is the enterprise owner for our go‑to‑market technology ecosystem across the full customer lifecycle—from demand creation to revenue, service, and expansion. This leader builds deep, trusted partnerships with executive leadership in Sales and Marketing for each business unit, translates their strategic objectives into an integrated multi‑year roadmap and annual budget, and delivers business outcomes at pace through scalable platforms and high-performing teams. Core platforms include Salesforce Sales Cloud and Service Cloud, complemented by our digital marketing and marketing automation, sales enablement, and customer success solutions. This is a remote position open to applicants authorized to work for any employer within the United States.

Responsibilities

• Establish a joint operating rhythm with BU Sales and Marketing executive leaders (QBRs/MBRs) to understand strategy, funnel targets, capacity plans, and market motions; translate these into a roadmap with clear value cases, sequencing, and budget.
• Maintain a rolling 12–24 month CRM & MarTech roadmap aligning enterprise capabilities with BU needs; make transparent trade‑offs and sequencing decisions based on ROI, risk, and change capacity.
• Lead the annual investment planning process (build vs. buy, vendor renewals, licensing, capacity) and own forecast accuracy and budget adherence.
• Serve as executive Product Owner for Salesforce Sales Cloud and Service Cloud, ensuring scalable architecture, robust data design, and consistent process standards (lead-to-cash, case management, knowledge, entitlements, SLAs).
• Direct the strategy and integration of the marketing technology stack (e.g., Marketing Automation/MA, email & journey orchestration, web personalization/ABM, CDP/Data Cloud, tagging/consent), sales enablement (e.g., content orchestration, readiness/learning), and customer success platforms (e.g., health scoring, success plans, digital CS).
• Govern platform extensions (e.g., CPQ/Revenue tools, Experience/Partner portals, telephony/CTI, knowledge & bots, analytics) and integration patterns (e.g., event-driven, iPaaS/ESB, API-first), in partnership with Enterprise Architecture.
• Run a product-model operating structure (product managers, BAs, UX, engineering, data, QA) with agile delivery and robust intake → discovery → experimentation → release lifecycle.
• Lead DevOps for Salesforce & MarTech (version control, CI/CD, sandbox strategy, automated testing, release gates) with SLOs for availability, performance, and incident response.
• Drive adoption & change management (enablement, comms, field readiness) to ensure technology delivers measurable behavior change and value.
• Partner with Analytics to deliver standard dashboards (pipeline, forecast, conversion, campaign attribution, service KPIs, digital journeys) and promote self‑service insights.
• Ensure privacy, consent, and regulatory compliance (e.g., GDPR/CCPA, CAN‑SPAM, TCPA) and align with InfoSec on access, retention, and audit.
• Own executive relationships with platform vendors and key SI partners; negotiate commercial terms, renewals, and ELA optimization; manage partner performance to outcomes.
• Build and develop high‑performing product, engineering, data, and QA teams with clear career paths and coaching.
• Raise capability in Salesforce, marketing automation, digital engagement, RevOps, and customer success tech through certification plans and guilds.
• Champion a culture of customer centricity, speed, and quality, with measurable outcomes and continuous improvement.

Requirements

• Bachelor’s degree (Business or engineering) OR Equivalent Experience
• Minimum 15 years’ experience managing technology teams
• Increasing managerial responsibility over the last 10 years
• 5 years’ experience in the industry or a related digital industry
• Minimum 7 years’ experience executing effectively in an Agile SDLC

Nice-to-haves

• 5 years of experience of managing Go-to-Market Technologies and show understanding of how this space is changing.
• Experience of the Education landscape (K12 and/ or Higher Ed) globally with an emphasis on US

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