Growth & Retention Specialist - Freelance, Remote

Growth & Retention Specialist - Freelance, Remote Department: Support & Leadership Employment Type: Full Time Location: Global+ Reporting To: Client via Magic Compensation: $7.00 / hour Description About the Client Our client is a mission-driven, membership-based emotional wellness company providing nonclinical support via text with real human partners. They work with healthcare organizations and community partners to make everyday emotional support accessible, fast, and stigma-free. Operating in a nimble startup environment, they are scaling programs that help members feel seen, supported, and empowered. Why does this role exist? This role exists to accelerate membership growth while improving retention across the first 60 days and beyond six months. The specialist will design and execute lifecycle campaigns (with a focus on SMS and email), analyze performance and member feedback, and translate insights into practical strategies that increase sign-ups and keep members engaged. As the company scales, this role will also build processes from the ground up and enable partner providers to grow their practices in ways that strengthen member retention. The Impact you’ll make Growth & Retention

• Plan and execute SMS and email campaigns to drive member acquisition and re-engagement
• Track conversion from outreach to sign-ups and identify friction points in the funnel
• Monitor 60-day and 6-month retention; diagnose drop-off drivers and implement mitigation strategies

Data Analysis & Insights

• Analyze aggregate metrics (e.g., member ratings, response times, engagement) to inform decisions
• Conduct cohort and trend analyses; build simple dashboards/reports to share learnings
• Design, deploy, and synthesize customer surveys; turn findings into clear recommendations

Partner Enablement

• Equip emotional support partners with resources and playbooks to grow their practices
• Support partners in promoting services on LinkedIn and Instagram
• Monitor partner performance metrics related to member engagement and retention

Campaign & Channel Management

• Manage outreach via company-branded email addresses and other owned channels
• Create, test, and iterate multi-channel campaigns; explore creative growth strategies beyond SMS/email
• Collaborate with social media and PR agency partners to amplify reach

Process Building & Collaboration

• Build and refine growth/retention workflows in a fast-evolving startup environment
• Work cross-functionally with customer success and operations to align goals and share insights
• Communicate clearly and proactively with stakeholders on plans, performance, and next steps

Skills, Knowledge and Expertise Required:

• 2+ years in growth and/or retention marketing with measurable results
• Hands-on experience running SMS and email campaigns (tools, segmentation, A/B testing)
• Strong data analysis skills; comfortable with metrics, cohort/trend analysis, and reporting in Sheets/Excel
• Experience designing and analyzing customer surveys to inform strategy
• Proven success building processes in startup or ambiguous environments
• WFH Set-Up:
• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

Your Superpowers:

• Technical: lifecycle marketing, segmentation, A/B testing, funnel analysis, survey design, dashboarding
• Strategic: translating data into clear, actionable growth and retention strategies
• Creative: experimentation mindset; ability to test new channels and messaging beyond the obvious
• Communication: concise writing for SMS/email; clear stakeholder updates; partner enablement materials
• Personal: proactive, ownership-driven, adaptable, and mission-aligned with emotional wellness

You should apply if…

• You thrive in ambiguity, build from zero-to-one, and iterate quickly with minimal oversight
• You’re metrics-driven and comfortable making calls with imperfect information
• You value collaboration with small, cross-functional teams while staying highly self-directed
• You’re energized by helping people access supportive, human-centered care and community

What to expect... Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• 8:00 AM–5:00 PM EST

Compensation:

• $7 per hour
• No benefits package included

Benefits

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