Growth Marketing Manager, Self-Service Revenue

Job Requisition ID # 25WD94446 Position Overview We are seeking a Growth Marketing Manager, Self-Service Revenue, to join our Emerging Business team within our Portfolio Marketing department. In this role, you will lead strategies that increase eStore revenue for the Autodesk Construction Cloud (ACC) portfolio. This person will be critical in scaling our self-service channel and will own initiatives that drive traffic, optimize conversion, and deliver significant revenue impact. You will collaborate with sales, product marketing, and analytics teams to ensure seamless execution and measurable results. Expertise in eCommerce, marketing automation, and AI-driven growth tactics is essential.

Responsibilities

• eStore Growth Strategy: Develop and execute strategies to increase visits, conversions, and revenue for our Construction Software eStore
• Performance Marketing: Launch and optimize paid and organic acquisition campaigns to drive qualified traffic to the eStore
• Conversion Optimization: Implement A/B and multivariate testing across landing pages and checkout flows to improve conversion rates
• Tracking & Attribution: Build robust tracking frameworks for revenue attribution and campaign ROI
• Trial Conversion Programs: Design lifecycle campaigns to convert trial users into paying customers via the eStore
• AI & Automation: Deploy AI-driven workflows and marketing automation to scale eCommerce campaigns efficiently
• Data Analysis: Monitor KPIs and provide actionable insights to leadership for continuous improvement
• Cross-Functional Collaboration: Partner with sales and product teams to align growth initiatives with business objectives

KPIs for this position

• eStore Revenue Growth (quarterly and annual targets)
• Conversion Rate (visitor-to-purchase)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Trial-to-Paid Conversion Rate
• Average Order Value (AOV)

Minimum Qualifications

• 5+ years in growth, demand generation, or performance marketing, with proven eCommerce experience
• Bachelor’s degree in marketing, business, or a related field; master’s degree preferred
• Hands-on expertise with marketing automation tools (Marketo, HubSpot) analytics platforms and Salesforce CRM
• Experience understanding of paid media channels and conversion optimization
• Experience implementing A/B testing and multivariate experiments

Preferred Qualifications

• Experience with B2C or familiarity with B2B SaaS
• Experience with AI-driven marketing workflows
• Advanced Excel or BI tool proficiency (Power BI, Tableau)

Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/ Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). What Autodesk Has to Offer Autodesk makes the software and tools that help people imagine, design, and make a better world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with their software. Autodesk offers their employees benefits like:

• Insurance: Health/Dental/Vision/Life
• Work - Life Balance
• Paid volunteer time off
• 6 week paid sabbatical every 4 years
• Employee Resource Groups
• A "week of rest" at year's end

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