Director, Customer Marketing and Growth Strategy – Drive Beverage Incidence and Profitability for Key Partners

At arenaflex, we're on a mission to refresh the world and make a difference, and we're looking for a highly strategic, collaborative, and innovative marketing leader to join our team as a Director of Customer Marketing & Growth Strategy. This role will play a critical part in driving value, building brand love, and increasing beverage incidence and profitability for our key Strategic Partnership & On-Premise (SPOP) customers.

About arenaflex

arenaflex is a leading beverage company that has been refreshing the world for over 130 years. We're committed to our purpose of making a difference and have a growth culture that's grounded in four key behaviors: curious, empowered, inclusive, and agile. We believe that our culture is one of the reasons our company continues to thrive, and we're looking for like-minded individuals to join our team.

Job Summary

The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key SPOP customers, leading marketing strategies and solutions to drive value, build brand love, and increase beverage incidence and profitability. This role will play a critical part in the annual joint business planning process, development of growth strategies, innovation, media, and digital programming. The position will also manage relationships with brands, R&D, commercialization, assets, and other internal and external partners to support customer strategies throughout the year.

Responsibilities

As a Director of Customer Marketing & Growth Strategy, you will be responsible for:

Marketing Strategy and Execution

* Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.

• Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.

Partnerships

* Develop long-term customer partnerships with ownership of senior-level marketing relationships.

• Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

Insights

* Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.

• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

Qualifications & Requirements

* Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.

• 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
• Advanced Strategic Thinking & Application.
• Insights/Inspiration to Action.
• Category Innovation.
• Digital Ecosystem.
• CBP/Long Range Indispensable Value.
• Effective Storytelling.
• Agency Management.
• Media Planning, preferred but not Required.
• Demonstrated personal leadership skills and ability to influence.

Location & Travel

* Location: Remote in the US, with a preference for the Central and East Regions.

• Travel: Approximately 25-50%.

Skills

* Account Management.

• Business Development.
• Business Insights.
• Communication.
• Cross-Functional Teamwork.
• Decision Making.
• Influencing.
• Joint Business Planning.
• Leadership.
• Marketing.
• Marketing Strategies.
• Negotiation.
• Pitch Presentations.
• Results-Oriented.
• Storytelling.

Compensation & Benefits

* Pay Range: $153,000 - $175,000.

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30.

Annual Incentive Reference Value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

How to Apply

If you're a highly strategic, collaborative, and innovative marketing leader who is passionate about driving value, building brand love, and increasing beverage incidence and profitability for key partners, we encourage you to apply for this exciting opportunity. Visit our website to learn more about arenaflex and our purpose, and to submit your application. Apply for this job