Marketing Manager, CRM

About the position The Marketing Manager - CRM will serve as Nexon America’s primary expert and of the Iterable platform, responsible for leading end-to-end player lifecycle marketing across multiple titles. Reporting to the Senior Manager, CRM + Social, this role will define strategy, oversee campaign execution, and drive measurable impact through email, SMS, and push communications across onboarding, engagement, retention, and monetization funnels. This is a high-autonomy role requiring deep technical expertise in Iterable, a performance-driven mindset, and strong cross-functional collaboration with Product, Brand, Live Ops, and Analytics. We are currently working in the office 2-3x a week in a hybrid work model.

Responsibilities

• Manage and deploy all email, SMS, and push notification campaigns, win-back programs and player lifecycle initiatives.
• Project manage and liaise with stakeholders (Brand, Production, Creative, Web Dev, Business Intelligence, etc.) to create impactful owned-channel marketing campaigns and ensure quality from start to end
• Act as Iterable expert internally — build, QA, optimize, and troubleshoot complex journeys, segmentation logic, and performance reporting.
• Monitor email deliverability and ensure best practices are met for data privacy, opt-in standards, creative, etc.
• Create benchmark data and best practices for future initiatives from internal products and competitors.
• Optimize email/SMS/Landing page campaigns through continual testing of creative, messaging, targeting, etc
• Monitor email and CRM results for optimizations and ensure KPIs are being met while providing recommendations based on results
• Ad-hoc reports and other duties as assigned

Requirements

• 3 to 5+ years of hands-on experience with owned-channel marketing (email, push, SMS, landing pages, etc.) marketing with knowledge of best practices and optimizations in the digital space
• Hands on experience executing multiple CRM campaigns in a fast-paced environment from planning to deployment
• Experience in building GTM plans with clear goals and tactics, and compiling post-mortem reports after each campaign
• Proven track record of creating, implementing and optimizing email and push programs to meet business goals
• Experience running triggered email campaigns and making optimizations throughout the program period
• Ability to develop structured and ad hoc campaign reports incorporating multiple data points from product, website, campaigns, etc.
• Ability to adapt and solve problems calmly without losing focus of the original goals or objectives
• Experience managing multiple projects with cross-functional teams
• Hands-on experience with Email Marketing Solutions such as Iterable, SFMC, Braze, etc.
• Organization & Detail: Very organized with excellent time-management and project management skills, maintaining impeccable attention to details, deadlines, and accuracy.
• Communication: Possess excellent interpersonal and communication skills, while maintaining an ability to always stay focused on the work at hand.
• Self-Motivation: Results-driven personality who is self-motivated, able to manage priorities with self-sufficiency, and consistently deliver high quality work despite managing multiple projects in a fast-paced environment.
• Passion for entertaining people and excited to be part of a team that works the same way.
• Application of critical thinking and analysis to projects and workflow.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with potential remote team members.
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Microsoft Office & Google Suite experience.

Nice-to-haves

• Gaming or Entertainment experience a plus but not required
• Experience owning multiple IP’s or brands is a plus
• Basic HTML knowledge, data pipelines, and integrations is a plus
• Graduate Degree a plus
• JIRA, Confluence, Tableau, and/or other project management tools (Preferred).

Benefits

• We offer medical, dental and vision plans for you, your spouse or domestic partner and your children.
• Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
• We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.
• Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.
• We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar.
• To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

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