Senior Associate, Planning
Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc., delivering transformational experiences for consumers, clients, and talent. As a Senior Associate in Planning, you will support the development and implementation of complex multi-channel media strategies, focusing on campaign development, data analysis, and client service.
Responsibilities
- Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives
- Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance
- Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment
- Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations
- Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes
- Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives
- Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities
- Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation
- Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes
- Proactively contribute ideas, solutions, and improvements to enhance team performance and client results
Skills
- Bachelor's degree in advertising, marketing, communications, business, or a related field
- 1-2 years of experience in media planning or a related field (agency experience preferred)
- Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights
- Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools
- Effective written and verbal communication skills
- Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail
- Collaborative, proactive, and committed to ongoing learning and professional growth
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview