[Remote] Paid Search Specialist

Note: The job is a remote job and is open to candidates in USA. Pragmatic Institute is a fully remote team focused on elevating professional education. They are seeking a Paid Search Specialist to support the planning, execution, and optimization of paid search campaigns, with a focus on driving conversions and improving campaign performance.

Responsibilities

• Help plan, build, and launch paid search campaigns within Google Ads
• Conduct keyword research to identify growth opportunities and improve targeting, and you will assist with structuring campaigns, ad groups, and keywords to support clarity and performance
• Write and maintain ads that reflect campaign goals and brand voice
• Monitor daily performance for budget pacing, efficiency, and goal achievement
• Make routine optimizations such as adjusting bids, adding negative keywords, and reallocating budgets
• Support testing initiatives that involve ad copy, landing pages, and audience experiments
• Work with analytics partners to review dashboards, ensure tracking accuracy, and interpret results
• You will also create and share recurring performance summaries and insights with internal stakeholders, while staying informed about platform updates and best practices

Skills

• A bachelor's degree in marketing, communications, business, analytics, or a related field
• 1 to 3 years of hands-on paid search experience and familiarity with Google Ads
• You understand the basics of keyword research, bidding strategies, and campaign structure
• You are comfortable reviewing performance metrics and identifying trends. You have experience working with analytics tools such as Google Analytics
• You are organized, detail-oriented, and able to manage multiple campaigns and tasks at once
• You communicate clearly and are comfortable collaborating with cross-functional partners
• You are curious, willing to learn new tools, and open to feedback
• You have a proactive and results-focused mindset and enjoy testing and optimizing to improve performance
• Experience with paid social and affiliate marketing channels is helpful
• Exposure to landing page testing or conversion rate optimization is also valuable
• Familiarity with HubSpot or other marketing automation tools is a plus
• Experience working with creative partners to develop ad assets is also beneficial

Benefits

• 13 PTO days
• 5 sick days
• The week between Christmas and New Year’s off

Company Overview