The North Face: Paid Media Manager

About the position At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com. The North Face: Paid Media Manager What will you do? As a key member of The North Face Marketing team, the Paid Media Manager will be responsible for media strategy, planning, execution of our full-funnel media plans in Canada, as well as support US media. This role will work closely with cross-functional internal teams and external agency partners to deliver on our marketing and media objectives. Reporting to the Senior Manager of Paid Media, this role will support day-to-day omnichannel media planning, reporting, in-flight optimizations and paid media asset development across our brand and performance campaigns. The ideal candidate is a team player and effective communicator who has a passion for data driven marketing, with experience managing effective paid media campaigns. This is a hybrid role, working 3 days/week out of our Denver, CO headquarters.

Responsibilities

• Manage paid media strategy and budget, supporting full-funnel KPI’s and objectives
• Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/lower funnel campaigns)
• Drive channel investment strategy (both online and offline) and insight driven optimizations to achieve overall campaign goals, including positive ROI
• Partner with Canada leads to understand the needs of the business and develop plans to support their key goals, particularly sales targets, through paid media
• Analyze media performance across channels to ensure goals and KPI’s are met, while identifying areas of opportunity
• Work closely with marketing brand leads to ensure media plans ladder up to the broader marketing strategy and key initiatives and product stories are supported
• Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets
• Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns
• Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices
• Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion

Requirements

• Strong understanding and experience working with key media channels including paid social, display and video, search engine marketing, affiliate marketing, audio, OOH
• Experience with the key ad platforms: Facebook, Google Adwords, Bing, Tiktok, Snapchat, TradeDesk, Pinterest, etc.
• Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
• Experience working at or with digital agencies and creative teams
• Understanding and application of digital media best practices
• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
• Experience with budget planning and KPIs
• Passion for data driven decision making and creating compelling and personalized digital customer experiences
• Rigorous attention to detail
• Strong excel skills a plus
• Experience with Google Analytics
• Highly driven with a positive, high-energy, team-oriented attitude
• Must be flexible and adaptive to change

Nice-to-haves

• Genuine passion for the outdoors is a bonus

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