Director of Growth - Performance Marketing
Director of Growth - Performance Marketing (Full-Time, Remote)
About the Company
We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in. Position Overview Catch Co. is hiring a Director of Growth Marketing to own profitable customer acquisition across paid and performance-driven channels. This role blends hands-on execution with system building—you will drive results directly while creating scalable frameworks for testing, measurement, and creative iteration. You will be accountable for incremental, P&L-driven growth, grounded in unit economics rather than platform-reported metrics, and will partner closely with Finance, Analytics, Product, and Creative to ensure decisions are measurable and durable. Core Responsibilities
- Performance marketing ownership - Own day-to-day execution across paid channels, creative, site conversion, and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
- Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L, blended ROAS, CAC, LTV:CAC, and funnel metrics, with a concise written summary for the CEO. Maintain an auditable operational P&L.
- Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs, event tracking, GA4/server-side setup, and data warehouse integration (BigQuery or equivalent).
- Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget decisions reflect incremental lift and profit.
- Experimentation & optimization - Run a disciplined testing program across creative, audiences, bidding, landing pages, and email. Turn results into repeatable playbooks.
- Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time.
- Lifecycle & retention - Own or lead email and lifecycle execution (onboarding, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV.
- Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership, success metrics, and weekly/monthly operating rhythms.
What Makes You the Right Fit
- You’re a hands-on performance marketer who can execute directly, then build systems that scale.
- You prioritize profitable growth and won’t scale spend without confidence in incrementality and unit economics.
- You’ve owned tracking, attribution, and LTV/CAC models and can defend every number.
- You run tight experiments and translate learning into repeatable processes.
- You have strong creative judgment and know how to scale what works.
- You make clear P&L-driven tradeoffs and communicate crisply with cross-functional partners.
- You’re technically fluent in GA4, server-side tracking, data warehouses (BigQuery or equivalent), ad platforms, and basic SQL.
Requirements
- 6 to 10+ years in performance marketing or growth with ownership of profitable customer acquisition.
- Prior ownership of a growth or acquisition P&L.
- Experience across paid social, paid search, affiliates, and other scalable performance channels.
- Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration).
- Experience driving CRO through site and landing-page experimentation.
- Experience building and leading high-output teams and external partners.
- Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.
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