Growth Director, Influencer & Affiliate Marketing

About iRESTORE At iRESTORE, we create innovative, clinically backed solutions that help people look and feel their best. Our journey began in hair restoration, where our FDA-cleared laser technology and targeted care products have helped thousands reclaim their confidence. Today, we are expanding into new categories across beauty and personal wellness, delivering high-performance products that combine advanced technology and smart design to achieve meaningful impact. With a bold growth roadmap ahead, the next chapter will be fueled by authentic partnerships with creators, affiliates, and influencers who share our vision and by the systems that make those relationships thrive at scale. Confidence is the ultimate outcome, and we are just getting started. Role Overview We are looking for a Director of Influencer & Affiliate Marketing to build, scale, and lead a high-performing creator-led growth program. This role owns the strategy and execution across influencers, UGC, and affiliate partnerships, with a clear goal of driving significant DTC and Amazon revenue while elevating iRESTORE's position as a category leader in beauty tech and personal wellness. You will shape our influencer strategy by building authentic, long-term relationships, amplifying our brand story, driving awareness, and strengthening loyalty across diverse audiences. The ideal candidate combines creative instinct with analytical rigor, thrives on designing scalable systems, and embraces automation and AI to work smarter, not harder. This is a hands-on leadership role where you will architect the infrastructure that fuels both measurable growth and meaningful brand impact.

Key Responsibilities

Strategy & Systems Design

• Own the influencer and affiliate roadmap across TikTok, YouTube, Instagram, and podcast platforms.
• Design and implement automated systems (AI tools, CRM, workflows) for sourcing, briefing, and managing creators.
• Build a tiered partner strategy (macro/micro/nano) that drives both conversion and brand affinity.
• Define performance benchmarks by platform, tier, content type, and funnel stage.
• Strategic storytelling
• Creator content quality
• Brand-aligned partnerships
• Performance is a key, but not the only metric

Execution & Performance Optimization

• Manage internal team members and/or contractors to scale creator and affiliate operations.
• Own partner selection, deal structures, creative briefs, and feedback loops.
• Integrate creator content into paid media and DTC site experiences to maximize value.
• Optimize affiliate commissions, exclusions, and attribution systems in collaboration with finance and analytics

Cross-Functional Leadership

• Partner with Growth, Paid Media, Creative, and Product to align messaging and maximize ROI.
• Leverage Northbeam, MMM, and post-purchase data to optimize for ROAS and revenue lift.
• Forecast revenue contribution across DTC and Amazon, and track pacing against goals.

What Success Looks Like

• Influencer and affiliate programs account for a meaningful share of overall marketing-driven growth across DTC and Amazon channels, contributing a steady and increasing percentage over time.
• Scalable, automated systems replace manual processes, enabling faster partner outreach and streamlined program expansion.
• Consistent testing and optimization of new creators and campaigns, with outcomes tied to clear performance metrics.
• A 70/30 balance between performance-focused initiatives and brand-building efforts, ensuring long-form, trust-driven content supports measurable results.

Qualifications

• 5–8+ years in influencer, UGC, or affiliate marketing (beauty, wellness, or DTC strongly preferred)
• Track record of scaling affiliate/influencer programs to 8-figure revenue
• Experience across both DTC and Amazon
• Strong working knowledge of affiliate platforms, CRM systems, and creator marketplaces
• Analytical fluency with tools like Northbeam, Triple Whale, Google Analytics, etc.
• Deep familiarity with AI-powered tools for outreach, contracting, and content workflow
• Highly organized, systems thinker who thrives in fast-paced, high-growth environments
• A creative eye and high taste level in content

Bonus Points

• Deep knowledge of TikTok-first creators and storytelling techniques.
• Experience in regulated industries (e.g., health, skincare, wellness)
• Deep bench of trusted creators and affiliate contacts (++)
• Knowledge of podcast media buying or creator licensing strategies (+)

Compensation & Benefits

• Base salary range: $150,000–$165,000, depending on experience and location
• This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results.
• iRESTORE offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, paid family leave, paid time off, and paid holidays.
• Fully Remote with optional co-working or travel for team collaboration
• Vacation Time up to 12 days your first year and 8 Sick Days
• Fitness Reimbursement – your physical and mental health is super important
• Learning Reimbursement – we really value lifelong learning and personal development
• Free iRestore Products (In case you or someone you love is losing hair)

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