Sales Development Representative (Cold Calling, Email & LinkedIn)

Your mission At AVIAN, our mission is clear: we stop fires before they start. Our advanced infrared camera systems and AI-driven monitoring solutions help manufacturers protect people, assets, and the environment from devastating fire risks. Partnering with global insurers and industry leaders, we deliver technology that safeguards critical operations and builds a culture of safety across the wood, manufacturing, and energy sectors. Why this role matters: You’ll be the first point of contact for prospects in the wood‑processing and adjacent manufacturing industries. Your work fills the pipe with qualified meetings and market insights that shape product, GTM, and growth. What you’ll do:

• Own multi‑touch outbound: phone, email, and LinkedIn sequences.

Build & prioritize account lists; identify key personas (Ops, Safety, Risk/Insurance, Plant/Facility Managers).

• Write crisp, value‑driven copy; A/B test subject lines, CTAs, and call scripts.
• Qualify need & timing (fire prevention, predictive maintenance, insurance constraints).
• Book discovery/demo meetings and ensure clean hand‑offs to Sales.
• Maintain HubSpot hygiene: contacts, activities, notes, and pipeline.
• Close the loop: share objections, wins, and insights with Marketing, Product, and Leadership.

How success is measured:

• 10–15+ qualified meetings/month (ICP fit, decision‑makers, clear pain).
• * 70% meeting‑held rate and accepted opportunities created.
• Consistent pipeline contribution and documented learnings that improve reply/meeting rates.

Definition of “qualified meeting”: With an ICP account, includes a decision‑maker or influencer; explicit pain/initiative related to fire prevention or downtime; agrees to a next step (demo, technical review, or trial scope). 30/60/90-day plan:

• 30 days: Ramp on product, ICP, sequences, and call frameworks; shadow calls; book first meetings.
• 60 days: Own a territory/vertical pod; hit weekly activity & held‑meeting targets; deliver an objections playbook. 90 days: Consistently hit 10–15+ qualified meetings/month; contribute 1–2 refinements that raise reply or hold-rate by
• 10%.

Your profile Must‑haves:

• 12+ months in B2B outbound SDR/BDR, lead gen, or appointment setting.
• Proven success in booking meetings via cold calls and email/LinkedIn.
• Excellent written & spoken English; confident phone presence.
• Metrics‑driven with structured experimentation.
• Hands‑on with HubSpot (or similar), LinkedIn Sales Navigator, sequencing tools, and data providers.

Nice‑to‑haves:

• Familiarity with tech or manufacturing environments.
• List building/enrichment (Apollo, Lusha, ZoomInfo).
• Ability to tailor messaging to technical and non‑technical stakeholders.
• Basic understanding of industrial safety/compliance is a plus.

Location, hours & setup:

• Remote, North America (U.S. or Canada). Ability to work CET‑overlap (at least 2–3 hours) and ET hours.
• Full‑time preferred; outstanding part‑time or contractor candidates considered if they meet outcomes.

Compensation & benefits:

• On‑target earnings (OTE): Base $65.000-$80.000 + commission/bonus
• Commission plan with clear milestones (booked/held meetings, qualified opps, and closed‑won influence).
• No clawbacks for rescheduled meetings held within 14 days.
• Equity potential for top performers (standard 4‑year vesting, 1‑year cliff).
• High‑trust culture, fast feedback, direct access to leadership.
• Growth paths: Senior SDR, AE, or Growth Ops, based on strengths.

Pay transparency: ranges reflect U.S. market rates; Canadian offers are calibrated accordingly. The Avian Way (how we work):

• Clarity, ownership, speed — everyone owns outcomes end‑to‑end.
• Fail fast, fix faster — learn in public and iterate quickly.
• Radical transparency — shared knowledge, open decisions, constant feedback.
• Global & focused — international team, customer‑obsessed, real‑world impact.

Why us?

• High-ownership engineering: your work directly prevents fires and saves lives.
• Fast, flat, and transparent: no silos, no fluff, just impact.
• Flexible hours with full trust.
• Attractive equity participation: share in AVIAN’s growth.

Inclusive hiring & compliance AVIAN is an equal‑opportunity employer. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. We comply with CAN‑SPAM/CASL/TCPA‑aware outreach practices and provide training/resources for lawful, consent‑respecting prospecting. Reasonable accommodations available upon request. About us Early Fire Prevention. Predictive Power. Avian’s Swiss-engineered thermal cameras provide mission-critical protection for high-risk industries—wood, recycling, paper, and beyond—by spotting anomalies before they escalate. Our AI-driven system has already stopped thousands of fires in real operations, saving facilities from catastrophic loss. With the world’s largest dataset of real fire events, Avian delivers unmatched accuracy, instant alerts (SMS, WhatsApp, phone), and PLC-based automatic shutdowns. Beyond fire safety, our predictive maintenance analytics extend equipment lifetime, reduce downtime, and keep your facility insurable. Apply tot his job Apply To this Job