Lead, Digital Marketing – Targeted Communications, APLA

WHO YOU’LL WORK WITH As the Lead for Lifecycle & Targeted Communications in Asia Pacific Latin America (APLA), you will report to the Senior Manager, Lifecycle & Targeted Communications APLA. You will partner closely with APLA and territory digital marketing teams (in Japan, Korea, Southeast Asia & India, Pacific, and Latin America), Nike Direct Digital Commerce (NDDC), Digital Marketing Operations, Brand Creative, and cross-functional peers across PHK and globally. Collaboration with these partners is essential to deliver best-in-class, personalized, and brand-right consumer communications across Nike’s owned digital channels. WHO WE ARE LOOKING FOR This posting is for 2 positions: Lead, Digital Marketing – Lifecycle & Triggered Communications, APLA Lead, Digital Marketing – Targeted Communications, APLA Nike seeks a strategic, innovative, data-driven, and consumer-obsessed digital marketing leader. The ideal candidate is passionate about sport, digital storytelling, deeply curious about consumers behavior, and aligned with Nike’s brand purpose. They blend art and science, are deeply curious about member behavior, and thrive in a fast-paced, matrixed environment. They influence and partner across teams to deliver measurable brand and business results, with a bias for innovation and marketing excellence.

• 6+ years of experience in digital marketing – particularly in targeted communications, lifecycle marketing, or CRM/loyalty programs – focusing on consumer engagement and retention across multiple channels.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience and training.
• Technical proficiency with CRM and marketing automation platforms (e.g. Adobe Journey Optimizer) – including hands-on experience designing customer journeys (audience segmentation, orchestration, decisioning, A/B testing) – and a strong understanding of data instrumentation and omnichannel communication strategies.
• Experience with marketing analytics and collaboration tools, such as Adobe Analytics, Tableau, Airtable, and Figma, along with familiarity using project management platforms to coordinate campaigns.
• Strong analytical and data-driven mindset, with a history of leveraging insights to drive decision-making, optimize campaigns, and iterate through testing.
• Demonstrated success collaborating in cross-functional, cross-territory teams within a matrixed organization, showing cultural agility and influence across teams.
• Excellent written and verbal communication skills in English; additional language skills (e.g., Japanese, Spanish) are a plus in the APLA region.

WHAT YOU’LL WORK ON You will lead the strategy, development, optimization and planning of targeted communications across Nike.com, the Nike App, email, native push notifications, and other territory specific channels for APLA. You will partner on execution of targeted communications across each territory’s market, as well as, optimize and develop a Nike-right Lifecycle & membership strategy across APLA territories to ultimately impact the consumer lifecycle journey with the Nike Inc. brands. You will champion brand and business priorities and deliver measurable brand and commercial impact. Your work will drive consumer engagement, retention, and brand affinity, supporting both seasonal campaigns and always-on programs.

• Develop and execute annual and seasonal targeted communications strategies aligned with APLA business objectives.
• Partner with digital marketing territory teams to deliver personalized, relevant, and timely consumer communications, supporting horizontal member journeys (acquire, grow, retain) and vertical sport journeys (e.g., Running, Football, Basketball), tailoring communications to drive relevance and value by audience and moment.
• Craft holistic omnichannel strategies, brief creative and audience teams, and define plans for continuous optimization through rigorous A/B testing and measurement.
• Partner with Digital Marketing Operations to build, orchestrate, and optimize lifecycle journeys in Adobe Journey Optimizer (AJO), including segmentation, decisioning, channel mix, and experimentation.
• Partner closely with Digital Marketing Operations on capability and data roadmaps for Lifecycle & Owned Comms features/technology needs—including rollout planning, operational training on capabilities, and managing intake & requirements from Geos and territories for the backlog of new capabilities/feature improvements.
• Use data and analytics to monitor performance, optimize journeys, and inform future strategies, driving measurable brand and commercial impact. Foster a test-and-learn culture, championing innovation and continuous improvement.
• Represent APLA’s needs in global and territory forums, advocating for new capabilities and channel excellence.
• Manage agency and vendor relationships as needed.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form. Apply tot his job Apply To this Job