Demand Generation Manager, Software; Remote

Position: Demand Generation Manager, Capital One Software (Remote) Demand Generation Manager, Capital One Software (Remote) Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn’t exist in the marketplace to enable us to operate at scale in the cloud. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market. Building on Capital One’s pioneering adoption of modern cloud and data capabilities, Capital One Software is helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face – things like data publishing, data consumption, data governance, and infrastructure management – we’ve built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward. We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Demand Generation Manager, you’ll have the opportunity to be on the forefront of building this business and bring these tools to market. The Role As a Demand Generation Manager for Slingshot, you will be the strategic hub for our lead generation initiatives. In this high-impact role, you will architect and execute the multi-channel marketing campaigns that help drive Slingshot’s growth. You will be challenged to experiment with channels, formats, messaging, and targeting to find the most effective ways to capture and engage each of our technical personas. What You’ll Do:

• Strategy & Planning:

Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created.

• Drive qualified leads:

Own the planning, creation, and optimization of integrated marketing campaigns. Align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels.

• Experimentation & Optimization:

Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL.

• Reporting & Analytics:

Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership. Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools so that we can tie spend to qualified leads and pipeline. Basic Qualifications:

• Bachelor’s Degree or military experience
• At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies
• At least 2 year experience marketing to multiple personas at enterprise organizations, including technical personas, business buyers, and C‑suite leveraging both top‑down and bottoms‑up motions
• At least 2 years of hands‑on experience managing programmatic and ABM campaigns on platforms such as Google Ads, Linked In Ads, Rollworks, Demandbase, or 6sense.
• At least 2 years hands‑on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns

Preferred Qualifications:

• 5+ years of experience in B2B SaaS demand generation, with demonstrated ability in standing up new initiatives and hitting pipeline and revenue targets
• Demonstrated ability to work in fast‑paced, high‑growth environments like scaling startups or new business units within a larger enterprise
• A bias toward action and the resilience required to experiment, fail fast, and iterate toward success
• 2+ years of project management experience,…

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