Digital Leads Specialist

We are seeking experienced Digital Leads to take ownership of strategic and executional duties across SEO, Paid Media, and Social Media channels. This role involves hands-on campaign management, cross-functional leadership, and contribution to high-level pitches and digital initiatives for clients in the Digital Marketing, E-commerce, and IT sectors.

Requirements

Key Responsibilities

✅ SEO Lead

• Plan and execute comprehensive SEO strategies (on-page, off-page, and technical SEO).
• Conduct keyword research, content optimization, and website audits.
• Implement SEO best practices in collaboration with content and dev teams.
• Monitor rankings and traffic using analytics tools (e.g., Google Analytics, SEMrush).
• Stay updated on algorithm changes and apply insights to improve performance.

✅ Social Media Lead

• Develop and implement organic and paid social media strategies across platforms (Meta, LinkedIn, TikTok, etc.).
• Oversee campaign planning, A/B testing, performance analysis, and reporting.
• Align social strategies with brand goals and audience insights.
• Mentor team members, manage onboarding, and ensure client-ready execution.
• Represent the social media team in pitches and external meetings.

✅ Paid Ads / Media Buying Lead

• Create and manage campaigns across Google Ads, SEM, Display, Programmatic, and DV360.
• Perform keyword targeting, ad copy creation, bid management, and audience segmentation.
• Optimize campaigns to improve ROAS, CTR, and other KPIs.
• Develop and execute video and display ad campaigns for maximum reach and engagement.

Qualifications

• Proven experience in SEO, Paid Ads, or Social Media (at least 3-5 years in a lead role).
• Strong knowledge of tools like Google Ads, Meta Ads Manager, DV360, SEMrush, Google Analytics, Data Studio, etc.
• Excellent communication and leadership skills, with the ability to mentor and manage digital teams.
• Up-to-date with digital marketing trends, platform updates, and industry innovations.

Benefits

What We Offer

• 100% remote setup with flexible working hours
• Diverse client portfolio across digital, retail, and IT industries
• Career growth in a collaborative and innovation-driven environment
• Competitive compensation based on experience and performance

Originally posted on Himalayas