Paid Social Specialist

Hi, we’re TechnologyAdvice.

At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below.

The Paid Social Specialist will be an integral part of our Paid Media Team. This team member will provide support for many critical aspects of the campaign planning & launch process across our Paid Social advertising campaigns, ranging from audience research, campaign & ad builds, 3rd party integration setups, ongoing optimization, reporting & analysis, and more.

Employment Level : Mid-Level

Employment Type:Full-time

Location:Philippines

Working Hours:9pm to 6am PHT

• Own the building and day-to-day management of paid campaigns across various Paid Social channels, including but not limited to Meta, LinkedIn, TikTok, Quora, Reddit and other social platforms.
• Execute rigorous audience management—develop and refine core, lookalike, and retargeting audiences using first-party data, platform signals, and CRM integrations to maximize relevance and minimize wasted spend.
• Adjust and refine bidding strategies based on performance trends, seasonal shifts, and market competition.
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
• Identify tracking needs or issues for current campaigns and collaborate with analytics or dev teams to implement and troubleshoot event tracking and custom conversions.
• Improve campaign efficiency and performance through creative testing frameworks, audience iteration, and continuous optimization of copy, format, and placements.
• Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements.
• Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau to uncover insights and inform future campaign decisions.
• Synthesize campaign performance into clear, actionable insights—highlighting top-performing creatives, underperforming segments, and opportunities for budget reallocation or scaling.
• Communicate performance updates, test results, and strategic recommendations to internal stakeholders and leadership.
• Stay up to date on platform updates and social advertising trends—actively testing new features, creative formats, betas, and automation tools, and offering data-backed recommendations for scaling growth and innovation.

• Build and manage paid media campaigns across platforms (Meta, LinkedIn, TikTok, Quora, Reddit, etc. Bonus experience in search and display.
• Apply deep knowledge of paid social metrics, bid strategies (manual, cost cap, bid cap), and budget pacing to align with business goals.
• Analyze and synthesize campaign data to drive insights, challenge assumptions, and improve performance.
• Manage multiple projects simultaneously, thriving in a fast-paced, collaborative environment while delivering high-quality results.
• Collaborate effectively with cross-functional teams (creative, social, email, ops, BI, engineering, SEO) and adapt quickly to new tools and interfaces.
• Work US hours with strong English communication skills, reliable tech setup, and daily video availability.
• Must have a working laptop/pc and internet and back-up connection.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The job holder is expected to accept any reasonable alterations that may from time to time be necessary.

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Paid Time Off: Enjoy 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge. Plus 5 additional days after 1 year.
• Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
• Healthcare: Healthcare reimbursement to help ensure you are covered.
• De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines.
• Wellness Perks: Access the Headspace app to support your well-being.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.

#LI-Remote

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the Philippines at hire and must maintain authorization to work in the Philippines throughout their employment with our company.

Salary RangeWe seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision.Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.

₱50,000

₱100,000 PHP

EOE statement

We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

Pre-employment screening required.

TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. TechnologyAdvice communicates only through@technologyadvice.comemails and official recruiting platforms. We never recruit via Teams, WhatsApp, or similar apps, and we will never request money, gift cards, or personal financial details during hiring.

Any AI-generated or incomplete application answers will be auto-rejected.