Senior Growth Marketing Manager

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include:

• Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?”

• Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion

Since launching in January 2023, we’ve come through Y Combinator, raised a $20M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win.

Your Mission

As HockeyStack’s Senior Growth Marketing Manager, your mission is to own and scale the programs that fuel our pipeline. You’ll be the force behind paid media, ABM, and demand generation campaigns that directly drive revenue impact. By combining data-driven precision with creative execution, you’ll help us reach the right accounts, at the right time, with the right message — and accelerate our path to becoming the category leader in GTM intelligence.

What You’ll Do

• Manage and scale paid media programs (LinkedIn, Google, Meta, etc.) to generate qualified pipeline at scale.

• Design and execute account-based marketing (ABM) motions with Sales to penetrate high-value accounts.

• Build and launch multi-channel demand generation campaigns across enterprise, mid-market, and SMB.

• Own funnel reporting, campaign measurement, and pipeline attribution using HockeyStack — ensuring clarity on ROI.

• Test and optimize creative, messaging, and channel mix to continuously improve conversion rates.

• Partner with Product Marketing and Field Marketing to deliver integrated campaigns across the full buyer’s journey.

• Translate data into actionable insights that inform strategy and accelerate growth.

What We’re Looking For

• 5–7+ years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS company (mid-market/enterprise focus).

• Proven success scaling paid media and ABM programs that directly influenced revenue.

• Deep analytical skills with expertise in attribution, funnel reporting, and campaign optimization.

• A creative problem-solver who thrives in fast-paced, startup environments.

• Strong collaborator with experience working cross-functionally with Sales, Product Marketing, and leadership.

• Based in San Francisco and able to work onsite 5 days a week.

✨ Why Join Now?

We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right.

The salary range for this role is $140,000– $200,000 USD annually, depending on experience, and qualifications.

HockeyStack is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees.