Demand Generation Manager, Portfolio Solutions
The Demand Generation Manager will lead the identification, research, and qualification of new business opportunities to fuel the growth of Celestica's hardware platform solutions. They will leverage data-driven insights to build and maintain a robust pipeline of qualified leads, contributing to market expansion and revenue targets.
Requirements
- Qualify leads based on predefined criteria, assessing their potential fit, budget, authority, need, and timeline (BANT)
- Develop and implement strategies for nurturing early-stage leads through targeted communication and information sharing
- Collaborate with the marketing team to align lead generation activities with content strategies and campaigns
- Track, analyze, and report on key lead generation metrics (e.g., lead volume, conversion rates, cost per lead, lead quality) to assess effectiveness and identify areas for improvement
- Maintain accurate and up-to-date lead information within the CRM system (e.g., Salesforce)
- Conduct in-depth market research to identify target industries, companies, and key decision-makers aligned with Celestica's Portfolio Solutions offerings
- Stay abreast of industry trends, competitive landscapes, and emerging technologies within the networking, storage, and compute domains
- Utilize various data sources, including online databases, industry reports, social media, and internal CRM, to uncover potential leads
- Work closely with the sales team to ensure a seamless handover of qualified leads and provide insights to support their sales efforts
- Collaborate with sales and marketing leadership to refine target personas, messaging, and overall lead generation strategies
- Participate in strategic planning sessions to align lead generation activities with overall business goals
- Continuously seek opportunities to improve lead generation processes, tools, and methodologies
- Research and recommend new technologies or platforms to enhance lead identification and qualification
Originally posted on Himalayas
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